Saturday, June 20, 2009

The importance of bottom of the pyramid. It's not feel good. It's about innovation.

R&D 2.0: Fewer Engineers, More Anthropologists -
byNavi Radjou : "But this 1.0 model will no longer be appropriate if MNCs like GE wish to cater their offerings to the 5 billion people who form the middle and the bottom of the economic pyramid in places like India, Brazil, and South Africa. Indeed, to effectively identify and address the explicit and unmet needs of the broader consumer base in emerging markets, I believe MNCs must adopt a new global innovation model. Let's call it global R&D 2.0."
Every country, every city has it's own bottom of the pyramid. And that's the good news.

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