The point is that the QR design is only just begun.
QR Code Book with Twitter Feed
by Wireless Watch Japan:
"You just gotta love this simple yet effective innovation. An online bookstore in Brazil launched a campaign using a new exclusive book with only QR Codes inside.. so far so cool. However, the ‘never ending story’ routinely pulls keywords from Twitter feeds to keep updating the content! The first edition is already sold-out and they are looking at this platform now for future concepts as well. No doubt the good folks over at"
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