Tuesday, June 2, 2009

Clickable Postcard: GM Reinvention

The Front of the Card:
"Let's be completely honest: No company wants to go through this. "But we're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger. There was a time when eight different brands made sense. Not anymore. There was a time when our cost structure could compete worldwide. Not anymore. Reinvention is the only way we can fix this, and fix it we will."

The Back of the Card:


The Commercial

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