Object hyperlinking -
more at Wikipedia, the free encyclopedia:
"Object hyperlinking is a neologism that refers to extending the Internet to objects and locations in the real world. The current Internet does not extend beyond the electronic world. Object hyperlinking aims to extend the Internet to the real world by attaching tags with URLs to tangible objects or locations. These tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed."
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