Teen’s Report Causes International Twitter

Web Watch: Teen’s Report Causes International Twitter: "The 15-year-old was put to work in the bank’s media and internet research department where he wrote How Teenagers Consume Media, a report that has caused a sensation among fund managers, CEOs, and analysts in Tokyo, London, and on Wall Street. The report, which Matthew says reflects the collective views of about 300 teenagers, appears to spell doom and gloom for print and traditional media. He said teens don’t read newspapers or listen to the radio because they can access this media more easily on the Web. Robson also claims that “teens don’t use Twitter,” adding that it appeals to an older crowd.

Edward Hill-Wood, Robson’s Morgan Stanley supervisor said the report proved to be “one of the clearest and most thought-provoking insights we have seen. So we published it.”"

To get the PDF How Teenagers Consume Media