The front of the card:
CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide. Using an open-content, web-based collaborative model termed the "FlexBook," CK-12 intends to pioneer the generation and distribution of high quality educational content that will serve both as core text as well as provide an adaptive environment for learning.
In this video clips Murugan Pal, co-founder and CTO of CK-12 walks us through a demo of how a flexbook is created.
The back of the card:
Go to http://www.ck12.org/ to visit the website
Go to http://tinyurl.com/lt4r3e to watch the video on your computer.
If there were a QR code, you could click and watch it on your smart phone.
Imagine this was the screen of your smart phone.